Privacy Policy
Last updated: 01/09/2026
LUMÉ (“we”, “us”) operates lunaetea.com. This policy explains how we collect, use, and protect your personal data in line with Singapore’s Personal Data Protection Act (PDPA).
1. Who We Are
LUMÉ is a herbal tea brand operating from Singapore, with its company registered in Hong Kong. For privacy matters, contact us at privacy@lunaetea.com. Our operating company is Hong Kong KingRui Corp.,Ltd.
2. What We Collect
- Identity & contact: name, email, phone, shipping address.
- Order & payment: items purchased, amounts, delivery details. Card details are handled by our payment partners and are not stored on our servers.
- Account: email and password (if you register).
- Self-assessment: lifestyle preferences you choose to share via our questionnaire. Used only to suggest blends, processed with your consent; they are not medical or health records.
- Technical: cookies, device, and usage data to run and improve the site.
3. How We Use It
To fulfil and deliver orders, provide customer support, send service messages, improve our products and site, and (with your consent) send occasional news and offers.
4. Consent
We collect and use your data with your consent, which you may withdraw at any time by contacting us. Withdrawing consent may limit some services (e.g., order fulfilment).
5. Sharing
We share data only with service providers who help us operate — logistics, payment processing, and IT. We do not sell your personal data.
6. Retention
We keep personal data only as long as needed for the purposes above or as required by law, then delete or anonymise it.
7. Your Rights (PDPA)
You may request access to, or correction of, your personal data, and withdraw consent. Email privacy@lunaetea.com. If unsatisfied, you may contact the Personal Data Protection Commission (PDPC) of Singapore.
8. Cookies & Analytics
We use cookies to keep the site working and to understand usage. You can disable cookies in your browser; some features may not work.
9. Children
Our site is not directed to children under 13, and we do not knowingly collect their data.
10. Changes
We may update this policy. Material changes will be posted here with a new date.
11. Contact
Questions? Email privacy@lunaetea.com.